The Avocado Entrepreneur -

Finca Solmark


A bit northwest of Malaga, in a fertile and undulating landscape is the farm Finca Solmark. Here in an eye-popping nature, near the small village of Carratraca former IT entrepreneur Swedish Pelle Lundborg settled down at the beginning of 2018 to start a new life.

With great energy and foresight, he tackled the run-down land and its buildings. Extensive renovations and new plantings were required to realize the dream of sustainable and environmentally friendly living and the operation of an organic fruit farm. Now he proudly shows off today's finca and talks about the development that has taken place since the start. Mainly avocados, kiwis and citrus fruits are grown here, but also vegetables. Honey also contributes to production. A large part of the harvest is regularly sent by truck to Sweden, often to previous visiting guests.

With the help of IT and technology, Pelle runs his farms in a rather unconventional way which he draws attention to. He was appointed in December 2022 by as Swede of the Year 2022 on the Costa del Sol.

We are welcomed by Pelle and given a guided tour of his finca. He offers a tasting of the farm's crops and also in honey tasting (8 varieties) from the finca's own beehives. It is also possible to purchase products. Payment is made in cash or by card, Swish (for Swedish bank customers) also works well.

After our visit its time to go to Carratraca where we have lunch at one of the village's nice restaurants.

On the way back to Nerja and Almuñécar, we may make a short stop on request.

Full day trip approx. 8 hours. The bus departs from Almuñécar, from Hotel Helios and Aqua Tropic Water Park (Parque Acuático de agua salada en Almuñécar) and from the bus station in Nerja (Estación de Autobuses Nerja). Specify your stop when booking. In the case of larger groups that have a different preference for pick-up, this can possibly be arranged after agreement with us.

What is included?

+ Visit & guided tour at Finca Solmark

+ Lunch in Carratraca

+ Pick up and drop off in Almuñécar & Nerja

+ Transport in an air-conditioned bus

+ Guiding and honey tasting

+ Swedish-speaking guide

+ Swedish tour management (also English speaking)


At 09:00 - Bus picks up at the main entrance Aqua Tropic Water Park (Parque Acuático de agua salada en Almuñécar)

At 09:15 - Bus picks up at Hotel Helios (Almuñécar)

≈ 09:45 - Bus picks up in Nerja (Estación de Autobuses Nerja)

≈ 11:00 - We arrive at Finca Solmark

≈ 14:00 - Lunch in Carratraca

≈ 16:30 - We are back in Nerja

≈ 17:00 - We are back in Almuñécar

Are you interested in joining the tour 'The Avocado Entrepreneur - Finca Solmark'?

In that case, please leave an expression of interest below (not binding). We confirm date and price no later than 14 days before departure. You can then make a definitive booking on this page.

22 March
Bus station in Nerja (Estación de Autobuses Nerja)
Hotel Helios, Almuñécar
Aqua Tropic Water Park main entrance, Almuñécar

The final price of the tour is subject to confirmed participants.

Price range:

49€ - 59€